Fashion retail platform Net-A-Porter has collaborated with upmarket home rental site Plum Guide to provide ‘unique travel advice’ and a ‘masterful edit of vacation wear’. Jenny Southan reports
As part of Net-A-Porter’s “The Art of Adventure” campaign for summer 2022, the luxury etailer has announced a tie-up with Plum Guide to help consumers “navigate the stress of holiday planning and packing”.
Through this partnership, Net-A-Porter leverages Plum Guide’s unique data insights to identify the most popular vacation destinations for the year ahead, as well as producing a series of travel guides published in Net-A-Porter’s digital title Porter set alongside “destination–dressing solutions” (ie: things you might like to buy for your holiday, such as sunglasses, hats, dresses and sandals).
Focusing on London, Rome and Venice in Los Angeles, the dedicated city guides highlight Plum Guide’s most in–demand home rentals, together with local insider recommendations, providing the “ultimate one–stop shop to help customers embark on their next adventure”.Building on these guides and insight, Net-A-Porter’s personal shoppers will introduce “The Art of Adventure” campaign to their most loyal customers through a “curational service extension”, which will include bespoke travel tips and personalised vacation–wear edits. Lea Cranfield, chief buying and merchandising officer for Net-A-Porter, Mr Porter and The Outnet, says: “Our mission at Net-A-Porter is to continue to emotionally connect with our community by bringing them the joy of fashion.
“This year, we know our customers are looking for even more meaningful experiences, and this partnership with Plum Guide ensures we’re enriching their summer journeys to the fullest; equipping them with unique travel advice, together with our vacation–wear edit based on our expert curation.”Doron Meyassed, founder and CEO of Plum Guide, says: “The timing of our partnership with Net-A-Porter is perfect. Travel is experiencing a resurgence. As more and more people plan to embark on their next adventure, making up for lost time, together with Net-A-Porter we are making sure the discerning traveler has the best possible experience – removing complexity and disappointment.
“We share the same philosophy and approach when it comes to elevated curation, combining forces to offer an unparalleled service and a summer never to be forgotten.”